June 28, 2018


The number of potential applications for the use of big data is immense. Initially intended as a private sector tool, big data is now finding its place within the realm of politics. Cambridge Analytica’s involvement in the Trump and Brexit campaigns has demonstrated the onset of a new era where big data may be used not only for population analysis, but also to influence the political views and preferences of the population as well.

By Yuliia Kondrushenko